Norman Pattiz is a wildly successful entrepreneur within the broadcasting business. He founded the groundbreaking radio network PodCast One, which emerged after his creation and development of radio network Westwood One. Studies have proven the success and trust that PodCast One has with its radio listeners.
Edison Research conducted a study, utilizing PodCast One as a platform for showcasing advertisements for five recognizable brands and their products. The study was a way of measuring independently, how much impact advertising via podcasts actively has. It was definitively noted that podcast advertising significantly captured audience attention, trust, and a willingness to purchase advertised products and services. Learn more about Norman Pattiz: http://finance.yahoo.com/news/network-chairman-norman-pattiz-announces-230000022.html
As a result of exposing audiences to 4 to 6 weeks of advertising on podcasts, there was a significant increase of product and brand awareness by listeners. Campaigns regarding automobile products and a grocery brand skyrocketed to 60% post-study, compared to much lower numbers prestudy.
Norman Pattiz, the founder and Executive Chairman of PodCast One, worked in tandem with Edison Research VP of Strategy Tom Webster, to uncover the effective reach of podcasts for marketing and advertising to consumers.
PodCast One was launched in 2013 by Norman Pattiz, and quickly became America’s largest audio-on demand programming offered to the public. PodCast One enjoys lineups featuring recognized personalities like Kathie Lee Gifford, Dr. Drew, Adam Carolla, Shaquille O’Neal, Larry King, and Steve Austin.
According to Forbes, Norman Pattiz has over 40 years of experience in the radio broadcasting world, and was inducted into the National Radio Hall of Fame in 2009. He is a recepient of the Giants of Broadcasting Award from the Library of American Broadcasting.
Norman has been written about on PR Newswire, Entrepreneur Magazine, and Yahoo! Finance. Mr. Pattiz had the honor of being written up in Forbes magazine, in an in-depth report for their 2016 May Global Change Makers issue. He lives in Beverly Hills, California with his wife Dr. Mary Turner Pattiz.