Brand recognition goes beyond market dominance and media penetration. It also includes the reputation that a business has among its clients, and within the business community in general. Online reputation goes a long way in determining conversion rates and search engine rankings. You need to understand that good reputation plays a significance role in increasing the success of a business. It is what drives revenue growth besides helping to establish your brand.
Getting positive Reviews
The presence of blog sites, online product review sites and social media platforms, has made it easier for businesses to either build or destroy their online reputation. In the current digital age, corporate and individual brands have the ability to influence what is said about them.
You should similarly ensure that you use reviews as your marketing frontier. Research carried out by Inc.com suggests that 85 percent of new customers make their purchasing decisions after reading the online reviews of a product. Nearly 80 percent of consumers similarly consider these reviews for recommendations about a product. This highlights the importance of ensuring that online conversations about your firm are beneficial.
It is quite challenging to create positive reviews that will help increase your firm’s online presence. This is because customers who are satisfied with the products and services offered to them rarely post reviews. On the flipside, those who are dissatisfied are always quick to post disparaging reviews. In this regard, ensure that you come up with an online reputation management strategy that maximizes positive reviews while minimizing the impact of negative ones.
One of the ways that you can create a positive hype about your products, is encouraging positive reviews. Incorporate feedback forms and surveys so that clients can express their level of satisfaction as soon as they do business with you. You also need to put in place a solid follow-up mechanism, which will ensure that customers provide their feedback. Negative feedback should not be frowned upon since it can help you pinpoint your areas of weakness.